Have you ever been on an epic blog post but suddenly became very overwhelmed?
Maybe there’s a lot of information being shared and you just wanted a small piece of the puzzle?
In this post, I am going to recommend a method I use for keeping things very simple.
But first, let me say upfront there is no sin in creating long and complicated blog posts. There are many cornerstone content pieces out there.
The problem is, that having too many of these can degrade their value and lead to overwhelm.
I still recommend maybe having one epic post per 10 blog posts or so for variety.
Now, onto this lesson.
Keeping it simple with One Problem Per Blog Post
We’ve all heard the acroymn K.I.S.S. But do we really take time to think about it?
Let’s look at this in a little bit of a light here.
When people are searching Google for something, it’s typically something very specific.
They may find results on “how to” or “ways to”. But those are generally solving one problem.
The frustration occurs when we go deep and off on tangents.
What I personally like to do is split my various problems up into different blog posts. Then I can refer to them as links. This also has the benefit of SEO but telling you about that in detail would be getting off into a tangent of its own 😉
What About One Solution?
You will hear some advocate that one problem should have one solution. While that is possible, we often have a few teaching points to cover.
For example, I have a blog post on 8 Simple Ways To Find Ideas For Your Next Killer Blog Post.
You’ll notice I have 8 teaching points. So I have 8 solutions. But you’ll also notice I didn’t go very deep into any of them.
If you were to create a really simple ecourse, you may want to consider this one problem one solution approach. Especially for low dollar courses that are designed to build up trust in your brand.
So, the reality is you can have large blog posts and you can have short snappy blog posts that solve a single problem. There is not necessarily a right or wrong.
But I would advise the longer, more complicated blog posts be lower in ratio to ease confusion and overwhelm.