3 Case Studies of how content can grow your business

Content is important for heart centered businesses.

I’m talking about those businesses that engage and build trust through great, helpful content.

Businesses like DigitalMarketer.com and LovePeopleMakeMoney.com by Kelly McCausey.

Now, having said that, it’s important to acknowledge that there are other business models that shroud their content in mystery; always requiring an optin or high ticket sales push.

I personally prefer exercising transparency and helping people. So today we are going to discuss 3 ways heart centered content can help build your info business.

Let’s dive in!

Traffic Generation

Content can be a great way to generate traffic and awareness to your website or products.

You may have a mix of traffic generating content and even paid advertising. Yes, I admit generating traffic through content can be a slow process at first.

But it is possible.

Here are some examples of ways to use content to generate traffic.

Guest Blogging: You can create articles and blog posts to submit to your peers’ websites. And get traffic back in return.

Likewise, you can ask your peers to be a guest blogger for your own website and encourage them to share on social media.

One great resource to learn more about guest blogging is from Jon Morrow of SmartBlogger.com

Podcasting: This has taken the world by storm. I am surprised at the number of people who listen to audio files but the reality is; your market can download these podcast episodes and take them to the gym.

You can run a podcast either solo or by interviewing others, as my good friend Marie Mason does.

One beauty about podcasting is that you can syndicate the content to places like iHeartRadio, Stitcher, Itunes, Spotify and BlogTalkRadio. This helps drive traffic from these directories back to your website.

To learn more about podcasting check out this site here:


Create Giveaway Reports: Looking to get some viral traffic? Giveaway reports can be a great way of doing this.

Basically, you are offering the end user the right to give your report away to their friends. They may use it in their own marketing or as a lead magnet for example.

The point is, the report is non-editable meaning you have control over the links inside of it.

Thinking of creating a report, but worried you don’t have the time? Consider investing in, and editing, some PLR content. Here are a few vendors with reputable content:

That’s it for traffic. Let’s now turn our attention to the next use for content.

Lead Generation

Your business is only as strong as your list. Or database of subscribers.

I only came to this realisation recently.

A list can help you with just about any aspect of business like:

  • Attracting joint venture partners
  • Selling more of your products
  • Increasing the value of your business
  • Making money through affiliate offers
  • Getting influential interview requests
  • Landing more clients and so on…

Let’s now look at some of the ways in which content helps you in this process.

Lead Magnets: If you want to build an email list – and you should – you need to have something to giveaway.

This is sometimes called an ethical bribe and no money changes hands at this point.

Some examples of lead magnets include:

  • Reports
  • Ecourses
  • Templates
  • Checklists
  • Swipes
  • Planners
  • Videos

Webinars: Another way to get email signups is through events. Webinars are popular only events and if the subscriber attends, chances are they’ll be a super engaged lead.

You can see an example of my WP Study Group’s signup page for webinars. It is a simple landing page, with a bit of copy, that promotes the event.

Then when the time comes, I run the meeting through Zoom and record it. That gives me a product to use later, as well.

Email Campaigns: When you do start getting people on your list, you ought to touch base and keep the list active.

If your list is not engaged for even a month, they can become cold leads again.

But the beauty of an inspired and active list is you can offer them additional help in the form of affiliate products and even your own products.

Which brings us to the final use for content in his non-exhaustive list.

Product Creation

One of the most powerful uses for content is for product creation. You can repurpose your own free content and spice it up then sell it.

Every info product business needs a product of some sort to sell. And if you are simply in it for the joy of blogging, at least try some affiliate marketing.

Here are some types of content you can create and monetise.

Reports: These are still an option. The most highly perceived type of report to sell is the how to or blueprint style of report.

But don’t let that stop you. You can still sell things like checklists and planners.

Prices may vary depending on your niche, but you can always sell a simple on page checklist for a few dollars to qualify the action takers.

Courses: Video courses broken into lessons and/or modules are big. And the price point can range anywhere from $97 to $997 and upward.

The rub is that this type of content takes a bit of time to create. I remember how long it would take me to create my courses.

But you can always get a headstart using rebrandable content as a springboard or even outline.

I recommend trying out unstoppable PLR for some in depth content you can use to create your own course.

Bonuses: If the thought of selling checklists and planners or resource guides makes you feel uncomfortable; you may consider offering it as a bonus to a course or paid video training.

Anything that makes a good lead magnet, can also be a good bonus.

Just ensure it’s related to the main product and don’t add too many that it dilutes the value of your product.

Next Steps

Three different ways in which content can be used to run your info business.

It is important to have free marketing content in a heart centered business. What I didn’t mention is, you also need to put a bit of yourself into the content – personality wise.

Content is not only important in marketing, but also building relationships.

But don’t forget to add a call to action in your content to elicit the next step in the marketing relationship.

If you are creating content for traffic and engagement, consider your list based content as the next step. Followed of course by your low dollar products and so on.

You may also be interested in checking out our calls to action swipe file here.

That’s it for now! Grab your swipe file and be sure to check out our other blog posts.

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